Phedre Essays - Operas, French-language Operas, Hippolyte Et Aricie

Phedre Can love be seen as something as bad as a disease? Evidently so, as depicted in the greek tragedy Phedre. Ironically, it is quite interesting how love is portrayed throughout the script as if it was evil and cursed. This, I believe, is the main theme of the play, the forbidden love. From reading the script, it was apparent that, Phedre, is the main character. Phedre, married to her sister's ex-husband Theseus, is torn between faith and humility, and the lustful love for her stepson Hippolytus. Her shameless attraction to Hippolytus is obviously forbidden in that on the basis of incest (although not blood related), this I interpret as her super objective, making her the protagonist. Yet, seldomly, from interpreting the script, she too, is also the antagonist. This is clearly evident in that she's fighting within herself to rid her of these feelings. Against her will, she does everything she can to divest these feelings. ?I prayed, I sacrificed, oh god, the blood and incense that I spi lt!? (Racine,10). These confessions of forbidden love and obsession are not only scene through the eyes of Phedre, but also through other supporting characters. Interestingly, Racine structured this play in such a manner that we clearly see a correlation between scenes and themes amongst the characters. I for instance, saw the hidden relationship of Hippolytus and Aricia or Enone and Phedre, and they all lay along the same theme. Hippolytus, unsure whether to proclaim his devotion and love to Aricia in that she is a prisoner of his father, Theseus' greatest enemy, a rival family. You can clearly see the similar predicaments. Or the relation between Phadre's nurse, Enone, and Phadre, that Enone has this obsessive loyalty to Phadre. In turn, her actions of lying to Theseus, the king, that Phadre was raped by Hippolytus while Theseus was away in hell inorder to save Phadres life I believe, is the catalyst of not only Hippolytus' death, but also that of Phadre. For the reason that all these dramatic and high peak plots of lust, mischief, and royalty I envisioned a play with not only breath-taking props, but also a plethora of elaborate set desi gns. The stage I envisioned, while reading the script, was set in proscenium style Theater with regal Greek objects of fine cloth and statues of gods to truly depict a Greek palace. The costumes of the characters detailed to the exact garments of Greek society. And all of this would be accented with bright shimmering lights with hint of blue and yellow to depict the sun. Fortunately, this is not what I had seen when I watched the play. I say fortunately, because I would've never used my imagination and interaction during the play, since it was already set for me, thus sometime during the play I would've lost interest. The actual set design was assembled within an arena style theater with more of a symbolic set design. This set design is quite unique and very rare to find. The director, Ki Gottberg, had an eccentric method of setting the theater, stage, sound and lighting, and props (costumes included). The approach of an arena style theater gives the idea of the audience as being part of the play, almost as if an audience member were to be playing the roll of Neptune, or as if all of the audience members were gods looking down upon the mortals. This is the vision, I believe Ki was going for and succeeded. The arena style theater made it quite evident that there weren't going to be elaborate scene changes in that it would be almost impossible to change scenes without anyone seeing. But Ki's use of symbolic props and color matched, if not exceeded my expectations. The great use of driftwood as a bench depicting the coastal waters of the Mediterranean and the colorful pillows of purple, accented with shimmering beads truly illustrate royalty and wealth. Another interesting approach was that of the fl oor. Seen as if it was marble, no one can actually figure out what it was, as if it were bottomless, or a sense of being lost, in relation with the protagonists of the play. This was a cleaver idea by

Principles of Marketing Calvin Klein Case Study

Principles of Marketing Calvin Klein Case Study Introduction Calvin Klein is an American fashion brand. Considering the modern situation at the market, it should be concluded that advertising plays crucial part in the competition. Product promotion is really important as it leads to the increase in sales and profit.Advertising We will write a custom assessment sample on Principles of Marketing: Calvin Klein specifically for you for only $16.05 $11/page Learn More To understand the main principles of marketing Calvin Klein uses, it is important to check the three levels of product concept, to identify the most important factors in the brand expansion, and select the adoption level the brand meets with the explanation of the choice on the basis of the specific case study called The Rise of Calvin Klein (Chong and Diga). Marketing Principles of Calvin Klein Three levels of product concept Three layers of product exist in the marking which allow the company expand, such as core product, actual product, and au gmented product (Solomon, Marshall, Stuart 233). The core product is considered to be the benefit a specific product is aimed at. Calvin Klein’s core product is cloths it provides it consumers with. People buy this product to meet the demands of the society to be dressed and protected. An actual product layer has deeper consideration of the human interests and is directed at style, brand, appearance, etc. People have different tastes and they choose some cloths according to their personal desires and wishes. The use of ads underlines this specific layer of products as it shows people the specifics of each model and has different audience. The third layer concept is augmented product which is directed at the specific offers and opportunities the company can offer, like company stores, online catalogues, etc. It should be mentioned that Calvin Klein is the company with long history and it has some specific offers at each level of product concept. The Most Important Factor in th e Brand Expansion Considering the specifics of the brand expansion, the company has tried to create something different, an ad which could remain in human mind. The company referred to the provocative advertising campaign to stress that customers should want this specific product. It should be noted that no one predicted the success of this campaign, but this is considered to be the central factor of positive reaction. People noticed the ad and remembered it, no matter that their first reaction was negative and repulsive. The Adoption Level the Brand Meets Considering the adoption level of the innovation produced by Calvin Klein, it is possible to notice that the final, confirmation level is met. The Calvin Klein brand has achieved its highest level of recognition at the market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When a new product appears, many people buy it jus t because it is Calvin Klein. One of the main dangers of this stage of adoption as that there is nothing to reach, it is the final stage. When people lose interest in this kind of product, the company should use additional means of regulation, like presentation, communication, etc. Conclusion Thus, it may be concluded that Calvin Klein remains one of the leading fashion brands in the world due to the correct use of marketing principles. The implementation of the new products should come through some specific stages and the further work should also be based on the specific principles which allow this product remain in demand. It guarantees sales and recognition in the world. Chong and Diga. â€Å"The Rise of Calvin Klein.† Marketing 3000. 10 March 2011. Print. Solomon, Michael R., Marshall, Greg W., and Stuart, Elnora W. Marketing: Real People Real Choices. 6th ed. New Jersey: Prentice Hall, 2009. Print.

Levandary cafe case Study Example | Topics and Well Written Essays - 750 words

Levandary cafe - Case Study Example This was mainly in terms of design of the store as well as menu selection. Because of this, it is paramount for Foster to get more involved in the China’s business and strategic plan for effective adoption and ensure expansion in this region. Louis Chen is a self-driven CEO in charge of lavendary China but he faces immense resistance and negative attitude towards both the firm’s planning and reporting processes. This has yielded too many concerns among the Lavendary management thus there is a need for Foster to travel to China. This is to address varied and emerging management issues cited above. Mia Foster can opt to hire an international financial analyst for the Denver team- This is important though expensive to enable the use of the Generally Accepted Accounting Principles (GAAP). Hence, ensure the sustainability of the china business as it grows. Reduce the freedom given to Louis Chen through obtaining more information about the China operations and involving the home office in these operations. In addition, the Involvement of Mia foster in the china business plan will help in ensuring that Chen does not go too offline with his agendas. My recommendation encompasses reducing the extra freedom given to Louis Chen that he acquired from Howard. This will allow the management in the US to be involved in all the discussion concerning the China operations. This way, Chen cannot work on his authority alone and hence major design and menu selection alterations can only be approved by the management in the US. The management can also easily compel Chen’s team to use the standard reporting procedures used in the US. If this happens, a lot of costs will be reduced. Using the accepted standards will also make the audit much easier hence enhancing the business integrity. Critics may argue that cutting down the freedom of Louis Chen is not